· explain the characteristics of culture, popular culture, mass culture, and mass communication and how they shape societies and subcultures

· discuss the social consequences of the development and adoption of: language, writing; the printing press; the telephone and telegraph; photography and the movies; radio and television; and the personal computer with wireless Internet connection

· explain the influence of the PC/Internet on the structure, function, and operation of modern media

· describe the process of public relations and advertising campaigns

· explore the legal, ethical, and economic aspects of communication, media, and mass culture

SOC155

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Mass Culture

Placement Exam Requirements