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BUS152

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Principles of Sales

Business AdministrationSchool of Business

Learning Objectives

Course Learning Objective

Program Objective

College-Wide Competency

Explain the role that psychology plays in deciding why people buy.

 

1

Describe why communication is paramount to relationship building.

 

1, 2

Explain the importance of sales knowledge relating both to the customer as well as the products and services being sold.

 

1

Describe the methods and strategies involved in creating a successful sales presentation.

 

1, 2