Learning Objectives
Course Learning Objective | Program Objective | College-Wide Competency |
|---|---|---|
Explain the concept of integrated marketing communications. |
| 1 |
Explain the processes of establishing objectives, budgeting, development, implementation, and evaluation of an integrated marketing communications program. |
| 1 |
Evaluate different media options including television, radio, print, support, direct marketing, digital, and social media. |
| 1 |
Describe how to measure the effectiveness of a promotional program, the impact of regulation of advertising, and decisions relating to advertising internationally. |
| 1 |